Many leading firms want to be a force for good, both at home and overseas. The anti-globalization movement, as well as the events of September 11, have given added cause for businesses to look closely at the impression they make in foreign markets. But few of them know how to adapt their social programs to different cultures and expectations.
A new study shows that companies that develop a well-engineered international community involvement strategy, and are open and transparent in communicating what they do, not only make a positive social impact, but can head off potential misunderstandings of their motives. The study, Benchmarks for International Corporate Community Involvement, was recently released by The Center for Corporate Citizenship at Boston College and the British firm, ProbusBNW Limited.
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