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Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.

The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands.

The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowledge and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

A new breed of socially conscious companies is changing how consumers shop, where employees work, and the way in which the world does business.

Rise Up: How to Build a Socially Conscious Business sets the stage for this optimistic business trend where companies create financial profit for stakeholders through products, services, and business models that create social impact and public benefit.

With more than 25 years running a Certified B Corporation that has always had social responsibility at its core, Russ Stoddard offers insights and guidance on how to create a socially conscious business, as well as encouraging words for social entrepreneurs of every generation.

Business lawyers are expected to reflect on the impact of business decisions on society. They are involved in defining a company’s social responsibility and assessing its legal implications on, for example, contract law and tort law. This book helps to prepare law students and young business lawyers for this role. They are invited to take stock of the relevant concepts, roles, perspectives, issues and ongoing developments in corporate social responsibility (CSR). They will learn that perspective matters. CSR for young business lawyers offers a continental-European perspective on civil law, with examples from the Netherlands and other countries, and case material derived from the practices of multinational corporations.

The contributors to the book represent various areas of legal and business science. Part I of the book offers a crash course in CSR. Part II is an introduction to the role and perspective of stakeholders, attorneys, policymakers, and public interest lawyers. Part III covers contemporary issues such as direct parent company liability, corruption and bribery, tax avoidance, integrity in the financial sector, labour, and child labour. Each chapter is followed by a related case study.

Our societies have come to the end of the road. We need a fundamental reconstruction of the systems and institutions that now govern us and redefine the roles of all the players with a stronger focus on making things work by respecting the human dimension. This is not a choice between socialism, and capitalism or any other -ism. There is no future for any pure -ism. Life is too complex and interdependent for that. We need organic institutions with a clear view of purpose and values. We need governments that guide and inspire, rather than direct and control. We need corporations that pursue value creation for all stakeholders and finally we need citizens that reassume their personal responsibility for the wellbeing of society.

The world’s complexity grows exponentially in the 2010s and 2020s. And with it the challenge to management at any level of any organization anywhere. The purpose of this book is to help managers deal with this complexity by offering some simple concepts, models and ideas on topics varying from corporate strategy to organization, leadership and operating performance. The working hypothesis in doing so is that there is only one way of dealing with complexity and that is by making things simple.
In this book Mickey Huibregtsen shares his vision and ideas with next generations of leaders. This book is relevant for managers at any level in any type of organization who aspire to ‘see the forest through the trees’.

In the face of widespread fear and apathy, an international coalition of researchers, professionals, and activists (including Michael Pollan and Elizabeth Kolbert) have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and methods are described here-some are well known, some you have never heard of. They range from clean energy to educating girls in the developing world to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path toward not just slowing the earth’s warming, but actually reaching drawdown, that point in time when greenhouse gases in the atmosphere begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being-giving us every reason to seize our planetary crisis as an opportunity to create a just and livable world.