Brand the Change – The branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

Auteur(s): Anne Miltenburg
Publicatie: januari 2018
Prijs: € 29,90
Taal: Engels

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.

The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands.

The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowledge and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

4’33” Time for a Circular Economy

Auteur(s): Collectief Circulaire Economie
Publicatie: december 2017
Prijs: € 24,99
Taal: Engels

John Cage wrote 4’33” as a modern music work (1953). It is not played by performers using instruments, but tacet: instruments are not used at all. This does not mean it is a silent work. It is a creation built up of ambient sounds, of that which is present in the moment.

Silence is the invitation to explore what truth is and experience that truth is an unfolding quality within each of us. The essence is that that the supposed division between ourselves and others or our environment is recognised to be an illusion. Cage wanted to remove all traces of the ego of the composer in this work. The way the performance sounds is not about the composer, but about the collective – or field – in the audience.

The realisation of a circular economy presupposes a mind shift. The challenge is to abstain from an ego-economy (‘I’, materialism and competition) and work towards an eco-economy (‘we’, values and sharing). This process is supported by personal growth. Silence and attention to personal development is crucial and a key factor in society as well as in education.

Dutch news message with backgrounds of this book

Rise Up – How to Build a Socially Conscious Business

Auteur(s): Russ Stoddard
Publicatie: september 2017
Prijs: € 14,49
Taal: Engels

A new breed of socially conscious companies is changing how consumers shop, where employees work, and the way in which the world does business.

Rise Up: How to Build a Socially Conscious Business sets the stage for this optimistic business trend where companies create financial profit for stakeholders through products, services, and business models that create social impact and public benefit.

With more than 25 years running a Certified B Corporation that has always had social responsibility at its core, Russ Stoddard offers insights and guidance on how to create a socially conscious business, as well as encouraging words for social entrepreneurs of every generation.

CSR for young business lawyers

Auteur(s): Redactie: Alex Geert Castermans & Caspar van Woensel
Publicatie: augustus 2017
Prijs: € 38,99
Taal: Engels

Business lawyers are expected to reflect on the impact of business decisions on society. They are involved in defining a company’s social responsibility and assessing its legal implications on, for example, contract law and tort law. This book helps to prepare law students and young business lawyers for this role. They are invited to take stock of the relevant concepts, roles, perspectives, issues and ongoing developments in corporate social responsibility (CSR). They will learn that perspective matters. CSR for young business lawyers offers a continental-European perspective on civil law, with examples from the Netherlands and other countries, and case material derived from the practices of multinational corporations.

The contributors to the book represent various areas of legal and business science. Part I of the book offers a crash course in CSR. Part II is an introduction to the role and perspective of stakeholders, attorneys, policymakers, and public interest lawyers. Part III covers contemporary issues such as direct parent company liability, corruption and bribery, tax avoidance, integrity in the financial sector, labour, and child labour. Each chapter is followed by a related case study.

Management Made Simple. Ideas from a former McKinsey Partner

Auteur(s): Mickey Huibregtsen
Publicatie: juli 2017
Prijs: € 19,95
Taal: Engels

Our societies have come to the end of the road. We need a fundamental reconstruction of the systems and institutions that now govern us and redefine the roles of all the players with a stronger focus on making things work by respecting the human dimension. This is not a choice between socialism, and capitalism or any other -ism. There is no future for any pure -ism. Life is too complex and interdependent for that. We need organic institutions with a clear view of purpose and values. We need governments that guide and inspire, rather than direct and control. We need corporations that pursue value creation for all stakeholders and finally we need citizens that reassume their personal responsibility for the wellbeing of society.

The world’s complexity grows exponentially in the 2010s and 2020s. And with it the challenge to management at any level of any organization anywhere. The purpose of this book is to help managers deal with this complexity by offering some simple concepts, models and ideas on topics varying from corporate strategy to organization, leadership and operating performance. The working hypothesis in doing so is that there is only one way of dealing with complexity and that is by making things simple.
In this book Mickey Huibregtsen shares his vision and ideas with next generations of leaders. This book is relevant for managers at any level in any type of organization who aspire to ‘see the forest through the trees’.

More with less welcome to the precision economy

Auteur(s): Alle Bruggink & Diederik van der Hoeven
Publicatie: juni 2017
Prijs: € 20,--
Taal: Engels

Mankind is about to turn upside down economic self-evident truths, by the breakthrough of precision technologies like solar energy and precision agriculture, and by precision social arrangements like sharing instead of owning. So far, mankind could only produce more wealth by using more feedstock, depleting the earth’s resources and polluting the environment. Precision will end this practice. Precision will enable us to produce products better tuned to the needs of consumers, from less resources.

In order to reap these benefits of precision, mankind will have to change its habits, for instance in taxation. Like charging fossil and mineral resources, and facilitating recycling. Cheap renewable energy will allow us to curb fossil fuel recovery and stimulate circular practices like product longevity and reuse. It will allow us to develop new social arrangements like contracting out property, reuse and replacement of goods and services. It will allow us to upcycle materials, for instance from graphite in batteries to graphene in smartphones and chips, just to mention a futuristic option. Mankind will develop precision for application in smart materials and in machinery, and in producing and processing food, including processing agricultural side streams to new materials. We will be able to buy precision grown vegetables from mini greenhouses adjacent to the supermarket, reusing and recycling energy, packaging and leftovers. Producing just what is required will enable mankind to feed ten billion people, strongly reducing damage done to the planet. This book shows that we already have the required knowledge and know-how at hand.

The authors of this book have a very diverse background: in science, industry (national and international), science journalism, philosophy and sustainability. They are convinced that the transition to a sustainable energy system is the first step in a transition towards a sustainable society that will produce and distribute wealth with much greater precision.

Drawdown. The Most Comprehensive Plan Ever Proposed to Reverse Global Warming

Auteur(s): Paul Hawken
Publicatie: april 2017
Prijs: € 20,99
Taal: Engels

In the face of widespread fear and apathy, an international coalition of researchers, professionals, and activists (including Michael Pollan and Elizabeth Kolbert) have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and methods are described here-some are well known, some you have never heard of. They range from clean energy to educating girls in the developing world to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path toward not just slowing the earth’s warming, but actually reaching drawdown, that point in time when greenhouse gases in the atmosphere begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being-giving us every reason to seize our planetary crisis as an opportunity to create a just and livable world.

Digging Deeper. How Purpose-Driven Enterprises Create Real Value

Auteur(s): Dietmar Sternad
Publicatie: maart 2017
Prijs: € 25,52
Taal: Engels

What is the primary purpose of business? The standard answer is ‘making profits,’ but some visionary entrepreneurs and leaders fundamentally disagree. Instead of just making money, they choose instead to “dig deeper” and make a difference through creating real value – improving the lives of others even as they find deeper meaning in their own. These leaders build enterprises that provide identity and a sense of purpose, create positive relationships and a place to learn and thrive, embed sustainability in all that they do, and strive to improve the quality of life of all of their stakeholders. Although not their primary focus, they also make healthy profits, as their unique approach to value creation provides them with a sustainable competitive edge.

Digging Deeper is a book full of inspiring stories that illustrate that there is an alternative to a myopic and narrow capitalism that trades in inequalities, exploitation, collective burnout and negative consequences for our shared natural environment. Remarkable examples from all over the world vividly demonstrate how enterprises can create real value through focusing on what the authors call the 6 Ls: long-term orientation, lasting relationships, local roots, limits recognition, developing a learning community and taking leadership responsibility seriously in its very best sense.

Digging Deeper liberates the term “value” from the tight chains in which the global financial community has bound it and demonstrates that businesses can contribute to a better life for all ‒ if their leaders can go beyond viewing enterprises as single-purpose money-making machines and develop purpose-driven enterprises that create real value for all.

A Circular Economy Handbook for Business and Supply Chains

Auteur(s): Catherine Weetman
Publicatie: december 2016
Prijs: € 46,88
Taal: Engels

This book aims to define and link together the current notions of circular economy, industrial ecology and short supply chains and to explain how their implementation can contribute to the building of sustainable territories. Based on literature reviews and concrete examples drawn from empirical studies made by the authors, it offers to students, researchers and those in charge of local public policies clear ideas regarding the contribution of industrial ecology and short supply chains to the development of sustainable territories.The notions of circular economy, industrial ecology and short supply chain are relatively new notions (industrial ecology appeared in the 1980s, short supply chains and circular economy at the beginnings of the 21rst century). Their definitions are not always stabilized and they are often studied separately. This books aims at studying their origins and the evolution of their definitions, show their common points and differences and most importantly, explain their contribution to the development of sustainable territories. This exercise, to the authors’ knowledge, has not been done before.

Circular Economy, Industrial Ecology and Short Supply Chain

Auteur(s): Blandine Laperche Delphine Gallaud
Publicatie: juni 2016
Prijs: € 84,79
Taal: Engels

This book aims to define and link together the current notions of circular economy, industrial ecology and short supply chains and to explain how their implementation can contribute to the building of sustainable territories. Based on literature reviews and concrete examples drawn from empirical studies made by the authors, it offers to students, researchers and those in charge of local public policies clear ideas regarding the contribution of industrial ecology and short supply chains to the development of sustainable territories.The notions of circular economy, industrial ecology and short supply chain are relatively new notions (industrial ecology appeared in the 1980s, short supply chains and circular economy at the beginnings of the 21rst century). Their definitions are not always stabilized and they are often studied separately. This books aims at studying their origins and the evolution of their definitions, show their common points and differences and most importantly, explain their contribution to the development of sustainable territories. This exercise, to the authors’ knowledge, has not been done before.