US Millennials Turn on Their Favorite Brands for Sustainability Reasons
A new survey conducted by research company YouGov and supply chain commerce cloud provider GT Nexus, an Infor Company, confirms a lack of brand loyalty among 18-34 year-olds while uncovering surprising factors that drive brand disloyalty. According to the survey, 67 percent of US millennials admit to having switched one of their favorite brands in […]
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