Max Havelaar Lecture: ‘Building Businesses with Impact and Scale’


14:00 - 17:00


Erasmus Universiteit Rotterdam
Burgemeester Oudlaan 50, Rotterdam
Erasmus Universiteit Rotterdam
Max Havelaar Lecture: 'Building Businesses with Impact and Scale'

The tenth Max Havelaar lecture will be organized on Wednesday October 25th, 2017 at the Erasmus University Rotterdam.


‘The Base of the Pyramid Promise: Building Businesses with Impact and Scale’ is the title of the latest book of Prof. Ted London, an American scholar and one of the foremost specialists on Base of the Pyramid (BoP) issues in the world. We are proud to present Ted London as the keynote speaker of the tenth Max Havelaar lecture. Together with Ted London and other speakers, we will dive deeper into the most important message of the SDGs: ‘to leave no one behind’. How are we going to include the four billion low-income people, a majority of the world’s population that constitute the base of the economic pyramid?

The figures about economic inequality are astonishing. According to Oxfam just eight men own the same wealth as the 3.6 billion people who make up the poorest half of humanity. We have found Max Lawson of Oxfam UK willing to tell us more about inequality, closing the gap and the campaigns of Oxfam.

And there is also good news. More and more companies actually come up with creative ideas to target the real poor and move them out of poverty. But can these initiatives be scaled and can they reach sufficient numbers of people? Buks Akinseye from Unilever has hands-on experience as Manager Global Partnerships & Advocacy, Livelihoods. He will share his thoughts and experiences about building businesses with impact and scale.

We also welcome you to the stage! Do you have a brilliant idea for the realisation of the 17 Sustainable Development Goals? And you can’t wait to present your idea to more than 200 interested people? Participate in the KPN SDGChallenge and win 1500 euros! 

Are you a student at RSM? Then apply for the special RSM edition of the KPN SDG Challenge here

Keynote speakers:

Prof dr Ted London – University of Michigan – author of ’the base of the pyramid promise’ and diverse articles on the BoP market.

Max Lawson – Oxfam GB – head of global policy and campaigns – among others ‘make poverty history’ and ‘Robin Hood tax’.

Bukunmi Akinseye – Unilever – Global partnerships and advocacy campaigns – will talk about Unilever’s small soap sachets and other BoP strategies –


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