Circular Agrifood Webinar in Talkshow Setting: Upcycling to the Consumer


13:00 - 18:00


Midden Nederland Hallen
Thorbeckelaan 123, Barneveld, 3771 ED
Midden Nederland Hallen
Circular Agrifood Webinar in Talkshow Setting: Upcycling to the Consumer

Upcycling of sidestreams of agricultural and food manufacturing products towards food, is one of the most impactful technological and supply chain solutions to safeguard sufficient and responsibly produced food for a growing world population. There are already many technological innovations in place and in development to valorize sidestreams towards upcyced food ingredients and products, however one of the main challenges is to create new circular value chains and to bring these upcycled products to the consumer.

You can attend this webinar either at the location Midden Nederland Hallen in Barneveld or online.

During the webinar we will zoom in on questions that resonate in business, science and society about the future market for upcycled food:

  • What are consumer perceptions and expectations on upcycled food?
  • What are interesting geographical differences in the market for upcycled food?
  • Can a private standard for upcycled food help bring those products to the European market? And if so how?
  • What’s are other international experiences with this?
  • How can circular food ingredient and products become part of the responsible procurement policies of B-t-C companies?

Together with experts of The Upcycled Food Association (UFA) of the USA, the Ellen MacArthur Foundation and Innova Market Insights and several partners of the Upcycling Community FoodValley NL will zoom in on those questions and explore the potential impact of circular food concepts by creating an optimal  outreach to the market and the consumer.

Programme Webinar in Talkshow Setting

13.00 – 14.15

Registration participants & Circular networking lunch

14.30 – 14.40

Opening Foodvalley NL

14.40 – 15.10

Rebecca Hesketh, Programma Manager – Ellen MacArthur Foundation – “Circular Design For Food”.

15.50 – 15.30

Table discussion with partners of the Upcycling Community

15.30 – 15.50

Tim Roelofs, Consumer Insights Analyst and Tara Roberts, Market Analyst – Innova Market Insights – “Upcycling Market and Consumer Trends”.

15.50 – 16.10

Table discussion with partners of the Upcycling Community

16.10 – 16.30

Networking Break

16.30 – 17.00

Angie Crone, Interim CEO – Upcycled Food Association – “Current trends and insights on the market and consumer preferences for upcycled food”.

17.00 – 17.30

Table discussion with partners of the Upcycling Community

17.30 – 18.00

Speakers Ellen MacArthur, Innova Market Insights and UFA in panel with interview by Foodvalley NL



More information/registration

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