Shell announced initiatives it has adopted for mitigating climate change and promoting learning and education in the region, at the third Middle East Corporate Social Responsibility Summit.
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Europe’s social affairs commissioner and a British environmental leader clashed Friday over whether the European Union is succeeding in its push for more social and ecological accountability among big corporations. The exchange at a Prague conference for lawyers, business and public officials underscored a widening gap between defenders and critics of the “corporate social responsibility” (CSR) system launched in 2000 at the EU’s Lisbon summit.
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Ethical principles are driving sales, but marketers are being left on the shelf when it comes to decisions about social responsibility.
Successful brands were once built around meeting a consumer need with the right product, at the right price and of the right quality. Today, the marketing agenda has been hijacked by a much more difficult to define, but impossible to ignore, beast: corporate social responsibility (CSR).
CSR should be an intrinsic part of modern brand management, which means marketing and CSR departments need to work together. But for many marketers, ethics may as well be a foreign language and in most companies, the marketing and CSR departments sit on opposite sides of business with little, if any, communication between them.
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Worlds Most Sustainable and Ethical Oil Companies 2006 is a new report by Management & Excellence S.A., the prestigious research and rating company in the areas of ethics, sustainability, corporate governance, transparency and corporate social responsibility.
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For the second consecutive year, AIR FRANCE KLM is included in the list of firms in the two Dow Jones Sustainability Indexes, on a worldwide (DJSI World*) and European (DJSI STOXX) scale.
AIR FRANCE KLM is the only air transport group to be included in the 2006-07 version of the DJSI STOXX, published on 6 September.
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In January 2006, the University of Michigan suspended the purchase of Coca-Cola products on its campus. Corporate decision-makers should pay heed: this event is notable on several dimensions.
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The Chartered Institute of Marketing is urging the UK industry to seize the opportunity of sustainable business and has invited a world authority on corporate responsibility to speak at its national conference in October.
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Lloyds TSB received an award for the project it presented in co-operation with the Centre for Sustainability & Excellence (CSE) during the Annual European Marketplace, organised by CSR Europe on June 22nd, 2006. The award was given in the category Leadership and Governance, among 200 projects presented by numerous multinational companies.
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The British Standards Institution (BSI) launched the world’s first standard for managing sustainable development. The new guidance will assist organizations in developing an enduring balanced approach to economic activity, environmental responsibility and social progress.
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The Global Reporting Initiative’s (GRI) Board of Directors unanimously approved the G3 Guidelines last week, indicating an on-schedule progress for the Guidelines’ international release, which will mark new era in the evolution of both the GRI and sustainability reporting.
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The lives of all of those who prepare and assure sustainability reports has just become easier.
Today AccountAbility publishes the latest addition to its popular AA1000 Series of standards: A Guidance Note on the Principles of Materiality, Completeness and Responsiveness as they Relate to the AA1000 Assurance Standard (AA1000AS).
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The German Federal Ministry for the Environment has published a new brochure
on CSR: CORPORATE SOCIAL RESPONSIBILITY: AN INTRODUCTION FROM THE ENVIRONMENTAL
PERSPECTIVE.
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