This brochure is intended to put the case for a more ambitious
interpretation of CSR. It builds a bridge between this more demanding
concept and the familiar existing measures for operational and product-
related environmental protection – an area in which German business in many
cases serves as a role model.

The publication highlights the issues companies have to address if they wish
to take CSR for serious: From operational environmental protection to the
consideration of employee interests and responsibility for the supply chain.

The brochure summarizes the conclusions resulting from several projects,
especially from the German Multistakeholderworkshops on CSR. The projects
were carried out by Institute 4 Sustainability and future e.V. an
environmental business initiative.