By by Bill Baue, Institutionalshareowner.com
The ” Big Debate,” an interactive dialogue amongst 600 attendees of this week’s World Economic Forum (WEF) meeting in Davos, Switzerland on questions like the economic emergence of China and India, identified sustainability as the key issue requiring creative responses. One such response came today from Corporate Knights, a Canadian magazine on corporate social responsibility (CSR), and Innovest Strategic Value Advisors, a socially responsible investing (SRI) research firm, who announced the Global 100 Most Sustainable Companies in Davos.
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With corporates across the globe taking up corporate social responsibility far more seriously than ever before, the demand for environmental experts and experts on social issues has shot up among corporations.
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Unilever Bangladesh Ltd and Dhaka Bank Ltd won the Standard Chartered-Financial Express Corporate Social Responsibility (CSR) Award 2005 for their significant contributions to manufacturing and service sectors respectively.
President Iajuddin Ahmed formally handed over the CSR Award to the top executives of the two companies — Sanjiv Mehta of Unilever and Shahed Noman of Dhaka Bank — Wednesday in the city.
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Hermetic silos are out. Branding, like everything else, is getting all-pervasive, all-embracing. Corporate social responsibility (CSR) advertising is stretching out its arms wider these days, in a bid to shore up brand market shares, gild images and forge empathetic consumer relationships in a feverishly competitive marketplace.
Know that when Hindustan Lever’s power brand, Surf Excel, shows you how you save water by using its detergent, it’s the epitome of CSR advertising. Unlike public service advertising, which bats mainly on altruism and social do-goods, CSR ads must align business and social goals. Akin to advocacy advertising, CSR not only promotes a common good, but also focuses on protecting the company’s (read brand’s) market.
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The draft G3 Guidelines and protocols are available for a three-month public comment period between 2 January and 31 March 31 March 2006. The draft is the result of nearly a year’s worth of research, development, and consensus-seeking by multi-stakeholder technical working groups, each assigned to focus on different parts of the Guidelines.
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Business Ethics magazine announced today that it has launched a one-hour weekly radio program, Good Company, on Sirius Satellite Radio.
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The European Commission’s review of the EU’s Sustainable Development Strategy calls on all governments, businesses, NGOs and citizens to come up with new and better ways to move towards a more sustainable way of life and seize the opportunities available. Published on 13 december 2005, the review reiterates the Commission’s commitment to continue to play a key part in achieving change whilst setting out further concrete actions for the coming years.
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By William Baue, SocialFunds.com
A report from a recent EU conference on CSR suggest so, while a Corporate Responsibility Coalition report says voluntary CSR initiatives and current regulation fall short.
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Public relations used to be about simple events and publicity, but not anymore. Companies need much more than that. This is the era of corporate reputation management, media and crisis training, employee engagement, catalyst communications and corporate social responsibility plus sophisticated IT-driven media thinking. Very few public relations firms can perform all those functions with maximum effect.
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The december 2005 news update of the Global Reporting Initiative (GRI).
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The Canadian York University published a CSR Guide. “The Guide to Instruments of Corporate Responsibility” profiles 16 leading standards, codes, guidelines and principles of corporate responsibility. In addition to providing an overview of the purpose and operation of each instrument, the Guide draws on concrete examples to illustrate how institutional investors and labour pension funds have employed these instruments in promoting corporate responsibility in their equity holdings.
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A new report has been published aims to develop guidance for effective board action on corporate responsibility. Both the Combined Code on Corporate Governance and the new Company Law Reform Bill give directors duties related to corporate responsibility*. This report outlines the challenge boards face in fulfilling them, and the actions they can take in order to do so.
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