The Ocean Cleanup
The Ocean Cleanup, the Dutch non-profit organization developing advanced technologies to rid the world’s oceans of plastic, today presented their plan to go full circle in their mission: creating a product from the plastic they recovered from the ocean to help fund the continued cleanup. The organization has taken its first batch of plastic certified from the Great Pacific Garbage Patch (GPGP), recycled it, and turned it into something useful and durable: sunglasses. Through a contribution of EUR/USD 199, supporters have the chance to own a piece of the Great Pacific Garbage Patch and help fund the continuation of the cleanup, as 100% of the proceeds will go directly to the next cleanup operations.
Full Circle: turning trash into treasure to clean up more trash
The product is made with the first plastic catch during the System 001/B campaign in the GPGP. When the campaign concluded, the plastic was returned to shore in December 2019, marking the end of Mission One and starting the next journey: going full circle from trash to treasure by creating a product to help fund further cleanup. To maintain the claim of origin and give supporters assurance that the plastic is from the GPGP, The Ocean Cleanup followed the steps laid out in the public traceability standard developed by DNV GL, leading global certification body. Recycling this ocean plastic had never been done at a commercial scale before, but, together with a team of experienced partners, The Ocean Cleanup managed to turn it into a high-quality and safe material from which this limited first batch of products has been made. And, because The Ocean Cleanup is a non-profit, 100% of the proceeds will go into next year’s cleanup operations. Each pair of sunglasses is estimated to enable cleaning an equivalent of 24 football fields worth of the GPGP. When every pair from the first batch is claimed, that will equate to approximately 500,000 football fields of cleanup in the GPGP, allowing the organization to use plastic to clean up even more plastic – going full circle each time until they have achieved their mission: ridding the oceans of plastic.
Designed in California, made in Italy
The sunglasses are now available on The Ocean Cleanup’s website for a contribution of EUR/USD 199. With only a limited amount of plastic from the GPGP available at this moment, availability is finite. Different product lines will be explored in the future to help turn the pollution of yesterday into the cleanup of tomorrow.