Corporate Responsibility? CSR? Sustainable development? The uncertainty about what the issue is called is mirrored by the lack of clarity about how to report the issue within a company annual report. Overall, it’s safe to say that companies are not reporting their corporate responsibility effectively. The best example comes from BP, primarily because it’s well integrated, backed up with a range of data and includes a number of relevant examples. The worst example comes from Siemens, which includes a passing mention of the issue, as if by way of an afterthought.