On 26 January 2005, the opening day of the World Economic Forum (WEF), the Berne Declaration and Pro Natura present the first “Public Eye Awards” for irresponsible companies. The laureates of the “Public Eye Awards” are: The Dow Chemical Company, Royal Dutch/Shell Group, Wal-Mart Stores, Inc. and KPMG International. The Public’s Award goes to Nestlé S.A.
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The first meeting of the ISO group that is to develop an International Standard giving guidelines on social responsibility has been scheduled for 7-11 March 2005 in Salvador, Bahia, Brazil. ISO expects that developing the standard will take three years, with publication in early 2008.
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A news update from the Global Reporting Initiative (GRI).
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For the last year corporate social responsibility, or CSR, has been the “in” business term in Moscow. It seems hardly a week goes by without a conference on CSR in some suitably swank hotel, where representatives of the government, big business and foreign consultants get together to talk about CSR and what it means for business in Russia.
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– A new survey by andBEYOND Communications shows that 50% more CEOs heeded this warning in 2004. The New York-based investor relations firm analyzed the letters to shareholders in annual reports published from 1999 to 2004 to see how CEOs described corporate social responsibilities to the larger world.
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Heineken USA today announced the creation of a three-member Independent Advertising Complaint Review Panel and Advisory Board to add an independent voice to the company’s existing process to address public concerns that may arise over its print or broadcast advertising.
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Corporate responsibility could be one of the keys to the Millennium Development Goals. It is the quality, not just the quantity of business activity that determines whether companies contribute to economic development and sustainability. This is certainly the case in the pharmaceutical, agriculture, extractives and bank sectors, which are the focus of four new sectoral reports”Business and Economic Development”.
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Today’s well-managed company will have an effective board plus a culture that ensures the right approach to risk and reputation management, writes Alison Maitland.
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The Nordic Partnership survey ‘In Business We Trust?’ shows that CSR is the new platform for NGOs to enter into partnerships with business to promote sustainable development.
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A report from a project sponsored by UNEP and Esomar reviews the marketing and communications basics and evaluates how the objectives of sustainability can be aligned with the needs of marketers. The study was initiated to try to account for the discrepancy that exists between 30 years of promoting the sustainability message and the perceived lack of sustainable behaviour by consumers and corporate buyers.
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Carlos Magariños, Director-General of the United Nations
Industrial Development Organization (UNIDO) and Ambassador Rudolf Schaller, Permanent
Representative of Switzerland to UNIDO have signed a Letter of Agreement to implement a project
aimed at improving the compliance of Small and Medium-scale Entreprises (SMEs) with Corporate
Social Responsibility (CSR) principles, in countries with developing and transition economies. This
project should demonstrate that implementation of environmental and social standards by small
enterprises at local level can facilitate their access to international markets.
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Too many companies put long term shareholder value at risk by failing to anticipate and manage new forms of liability. It will be increasingly untenable for business to abide by the letter of the law, and neglect its spirit. This is the view behind a new report launched today by SustainAbility with sponsorship from Swiss Re, Insight Investment and Foley Hoag LLP.
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