“In an effort to better understand why businesses are often slow to engage customers on CR this research, via
a literature review followed by a series of 14 business interviews, looks firstly at the evidence for customer
interest in environmental and social issues, then secondly at some of the common barriers preventing
businesses from engaging with customers and markets on the subject of CR. Finally it reviews best practice
companies to see what approaches they have taken to overcome some of these barriers and suggests
practical steps for better customer engagement.”