The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest common denominator. With the base reset, so is the bar of aspiration. New rules enable new behaviours, with players competing on a fairer, more sustainable footing.
This groundbreaking book, Lobbying for Good, describes how far-sighted businesses are rebooting the game, throwing off cultural inhibitions and sticking their head above the parapet to advocate progressive legislative change. The authors describe a strategic opportunity to get on board the next wave of CSR – the most radical and impactful yet – and explain how finely-tuned and well-delivered Lobbying for Good can be an extremely cost-effective brand-enhancement tool. Against a backdrop of general mistrust in business lobbying, learn how leaders are making it work and lobbying for good.
“Lobbying for Good raises the bar in terms of what we should be expecting of our leading companies today. It powerfully articulates the case for progressive public policy and smart regulation, and highlights the work of those companies that already see this as a critical part of their own leadership. There’s far too much froth out there about what companies (and their brands) can do out on their own – but Lobbying for Good reminds us that it’s governments that determine the rules. Companies now need to get very good indeed at addressing that basic reality.”
Jonathon Porritt, Author, broadcaster & Founder Director, Forum for the Future
“If your business signs up to sustainability in principle, then you will know it is serious when it starts to lobby for it in practice. The sustainable economy is not going to create itself – so champion it. This is a brilliant guide to a growing field of practice.”
Ed Mayo, Secretary General, Co-operatives UK
“Corporate political power needs to be channeled for the good, and held to account – Lobbying for Good points the way by showing the need and highlighting the innovators.”
Simon Zadek, Visiting Scholar, Tsinghua School of Economics and Management and Co-Director, UNEP Inquiry into the Design of a Sustainable Financial System
“Lobbying for Good is a great resource for understanding what some of the more enlightened companies have been doing to address their corporate and social responsibility and sustainability. In addition it gives some signposts in its ‘Lessons in Leadership’ to guide those who want to follow a similar path.”
Felix Dodds, Author, activist and educator
“It is time for the silent majority of business leaders to break their silence. We need
business to step forward and push for policies and regulations that are good for people, society and our planet. In the long run, if it’s good for people and good for society, it will be good for business as well. It’s about purpose, trust, legitimacy and deciding what side of history you want to be on.”
Steve Howard, Chief Sustainability Officer, IKEA Group