How to incorporate CSR into a motivation strategy

Good actions give strength to ourselves and inspire good actions in others; it is through no great leap that Plato’s words could be applied to engaging an organisation’s workforce in its corporate and social responsibility (CSR) initiatives. And through these actions, the organisation will, in turn, reap the benefits through the attraction and retention of talented employees. Deloitte’s global Millennial survey, published in January 2017, found that 35% of millennials, those born after 1982, that are offered the chance to support or contribute to charities or good causes while at work are likely to stay with their employer for more than five years, compared to 24% of those that are not offered such opportunities.

Need to know:

  • Corporate and social responsibility (CSR) activities can include a range of initiatives such as payroll giving, charitable fundraising, volunteering, and environmentally-friendly schemes.
  • While large employers have a duty to report their corporate sustainability actions, employers can benefit from promoting CSR through the attraction and retention of key talent.
  • Engaging employees in developing and leading CSR activities will boost both the success of the scheme and staff motivation.

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