Corporate social responsibility has been a hot topic lately and with good reason. According to a recent study by the Natural Marketing Institute (NMI), almost 90% of the U.S. population state that it is important for companies to not just be profitable, but to be mindful of their impact on the environment and society. Although actual behaviors are, at times, different, the implications of this attitude on business operations are far-reaching. Just over 70% of consumers indicate that knowing a company is mindful of their impact on the environment and society makes them more likely to buy their products or services, and nearly 50% state it makes them more likely to buy their stock.