The fourth annual study, which is based on a survey of 2,600 executives and managers from companies around the world, also revealed that nearly half of the companies surveyed changed their business models as a result of sustainability opportunities – marking a 20 percent rise from the previous year. The report calls these companies “Sustainability-Driven Innovators.”
A company’s sustainability efforts refer to incorporating sustainability thinking into all its areas of discipline – supply chain, marketing, finance and product development – as well as devising new business models and strategy grounded in sustainability. The study found that companies in emerging markets – nations in the process of rapid growth and industrialization – change their business models as a result of sustainability at a far higher rate than those based in North America, which has the lowest rate of sustainability-driven, business-model innovation and the fewest business-model innovators.
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