This report, based on 32 interviews with 11 of Europe’s leading companies, (including Procter &Gamble, BT, Shell and Volkswagen) shows that organisations are moving away from a classical form of simply reporting on past experiences to a more -transformational” approach in which the company’s CSR commitment and reporting process have a significant impact on regular business decisions and activities. The report examines how today’s CSR leaders are trying to maximise the effect of their social and environmental reporting.