The study finds that about 54 percent of U.S. senior executives believe corporate citizenship is even more important in a recession with 54 percent now communicating with employees about it and 39 percent talking with stakeholders.

Another finding reveals a majority of U.S. companies are not making major changes in their corporate citizenship practices. Of those who made changes, 38 percent reduced philanthropy/giving, 27 percent increased layoffs, and 19 percent reduced R&D for sustainable products.

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