These are just a few of the key findings from the NMI’s new consumer research report: Corporate Social Responsibility: Consumer Understanding and Influence. This report quantifies consumer attitudes regarding corporate social responsibility (CSR) and the influence that CSR has on consumer interaction with companies and brands. Specific barriers, drivers, sources of influence, and other CSR-related topics are also examined.
This data is drawn from NMI’s fourth annual LOHAS Consumer Trends Database . Throughout the report, NMI analyzes the CSR-related attitudes and behaviors of the general population as well as its four proprietary consumer segments (LOHAS, NOMADICS, CENTRISTS and INDIFFERENTS). Understanding the differences between each of these consumer segments will allow you to market to them in a more productive manner and develop long-term relationships.