Will Unilever become the world’s largest publicly traded B corp?

After Natura was certified as the first publicly listed B Corp in December, Unilever CEO Paul Polman says his company is considering pursuing the status.

The movement to put purpose at the heart of business strategy has received a major boost with news that several multinationals, including consumer goods giant Unilever, are considering becoming B Corps, for-profit corporate entities that commit to positive social and environmental goals.

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