A new, collaborative project between H&M Group, the Ellen MacArthur Foundation and the Stockholm Resilience Centre is launched today. The three-year research project will aim to define a new vision for producing and using textiles within a circular system, that has a positive impact on natural resources. It was announced by H&M Group CEO Karl-Johan Persson today, at the launch of the company’s latest sustainability report in Stockholm.
This collaboration will apply circular economy principles to determine a new vision for meeting growing demand, while ensuring that the industry’s impact on climate change, fresh water use, and other key variables remains within ‘planetary boundaries’. By applying this circular vision to textile fibres, the project will identify new opportunities to capture value that is lost in our current system, while generating positive impacts. It is hoped that the methodology, once developed, would be applicable to other industries.