Social Responsiblity Becomes A Selling Point for M.B.A.S

When Liam Connelly, the U.S. recruitment manager for Timberland interviews M.B.A. graduates, he's screening them for much more than their skills in marketing or supply-chain management. To make the cut at Timberland, M.B.A.s also must bring a passion for making the world a better place. The quest for such candidates used to be quite challenging. "Three or four years ago, it was like searching through the fog for students with a solid background in corporate social responsibility," says Mr. Connelly, who recruits at such schools as Dartmouth College and the University of North Carolina. "But fortunately for us, that's changing as more schools are turning out top-notch M.B.A.s who match our philosophy."

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