The Ellen MacArthur Foundation announced the release of the third volume of our macro-economic reports and officially launched Project MainStream at the Congress Centre, World Economic Forum, Davos. The World Economic Forum is working in partnership with the we announced the release of the third volume of our macro-economic reports and officially launched Project MainStream at the Congress Centre, World Economic Forum, Davos.
The World Economic Forum is working in partnership with the Ellen MacArthur Foundation and McKinsey & Co. to drive forward a global, multi-industry initiative to scale up the circular economy. The project has estimated that, over 5 years, the benefits of Project Mainstream could amount to US$500 million in material cost savings, and 100,000 new jobs.
Many industry leaders have already committed to be part of this effort, including Philips, Kingfisher, Veolia, DSM and Indorama. Project MainStream will work with this high-level leadership group to draw participation from a broad range of critical stakeholders, to build scale, and accelerate a range of vital enablers for the transformation to the circular economy – unlocking the stalemate that can prevent systems-level change.
Ellen MacArthur, Ian Cheshire (CEO Kingfisher PLC) and Feike Sijbesma (CEO, Royal DSM) took part in a press conference at the World Economic Forum earlier today to officially launch the project. You can watch in full here: