THIS BOOK
presents the inventive genius behind technological breakthroughs by ten
global companies including Alcoa, DaimlerChrysler, Honda, ST Micro and
Visteon. Readers will gain understanding and insight into how cutting-edge
technology is helping protect the climate and/or the ozone layer, while
contributing to the company’s bottom line. Each chapter chronicles the
challenge and triumph of invention, introduces the engineers and executives
who overcome conventional wisdom, and demonstrates the contribution these
companies are making to environmental protection. In full colour and crammed
with graphics to illustrate the creative process of technological
breakthroughs, the book is accessible and informative. The genius of these
ten companies will inspire the engineer, the policy-maker, the student, the
environmentalist, the CEO and the investor alike.
This
is great stuff. Extraordinary results when the genius of industry is
turned loose on what to some may seem like an insoluble problem like
protecting the Earth's climate. The ten featured companies are reducing
energy and pollution with smart strategies and innovative technologies.
They have chosen to be leaders, but think what they could accomplish if
the politicians showed equal leadership and gave these companies and
their competitors incentives to transform our economy from the biggest
source of greenhouse gasses to the biggest source of climate solutions.
Jonathan Lash, President, the World Resources Institute
The
genius of engineers has never been more important than it is today for
inventing the technology needed to protect the global environment.
Andersen and Zaelke give ten stirring examples of what committed
companies are doing today to protect the climate system. Their profiles
of the process of invention—geniuses at work—help us understand how much
more this industry can and must do.
Alan S. Miller, author of Green Gold: Japan, Germany, the United
States, and the Race for Environmental Technology
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Contents
Acknowledgements
Preface: The
genius for the next generation Richard H. Truly (65K)
Foreword: Just
when Earth needed genius Jacqueline Aloisi de Larderel (56K)
Introduction
Stephen O. Andersen and Durwood Zaelke
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Alcoa Aluminum: Putting energy in the bank
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Aviation Partners: The future is on the wing
-
DaimlerChrysler: The champagne of natural refrigerants
-
Energy Star: Money isn’t all you’re saving
-
Japan’s F-Center for developing greenhouse gas alternatives: Sustainable
living through better chemistry
-
Honda: Dream
and it will happen (1.9M)
-
Seiko Epson: Some day all products will be made the Epson way
- ST
Microelectronics: Turn on, plug off
-
Trane: It’s about making green
-
Visteon: Superintegration™ proves “simple is better”
List of
abbreviations
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The Genius Companies
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Alcoa: “Putting Energy in the Bank”
Shifting a century-old engineering paradigm from process
optimization toward sustainable production with big financial and
climate benefits.
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Aviation Partners: “The Future is On the Wing”
A “dream team” of retired engineers challenged the conventional
wisdom of aerodynamics with Blended Winglets that increase the fuel
efficiency an astonishing 7%—now a joint venture with Boeing will
retrofit the global aircraft fleet.
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DaimlerChrysler: “The Champagne of Natural Refrigerants”
Engineer advocates of air conditioning with natural carbon dioxide
refrigerant energized the motor vehicle industry to protect the
climate with higher fuel efficiency and lower greenhouse gas emissions.
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Energy Star®: “Money Isn’t All You’re Saving”
State-of-the-art marketing in this government branding program
promotes energy-saving appliances with empowered customers, rewarded
companies, and the clout of government procurement.
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Japan’s F-Center for Greenhouse Gas Alternatives: “Sustainable
Living through Better Chemistry”
Designing “sustainable chemicals” safe for the ozone layer,
climate, and ecosystem in a collaboration of chemical industries and
the Japan Ministry of Economy, Trade and Industry.
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 |
Honda: “Dream and It Will Happen”
Engineers merge cutting-edge combustion, electric, hybrid, fuel
cell, advanced materials, aerodynamic, and regenerative technology for
Earth-friendly products that deliver the triple bottom line.
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Seiko Epson: “Someday All Products Will Be Made the Epson Way”
Striving for sustainable manufacturing and a world where the
kinetic energy of keystrokes and motion powers portable computers,
cell phones, and personal entertainment systems.
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ST Microelectronics: “Turn On, Plug Out”
Using the power of semiconductors to eliminate energy waste in
battery chargers and other consumer products—dramatically cutting
electricity consumption.
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Trane: “It’s about Making Green”
A breakthrough in energy efficiency for building and process air
conditioning chillers raises the bar on environmental performance and
cost savings.
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Visteon: “Superintegration™ Proves Simple Is Better”
A fresh design integrates flexible electronic circuits to reduce
materials, space, and weight and at the same time improve the
reliability and energy efficiency of automobiles. |
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About the authors

Durwood Zaelke
(left) is the founder and past President (1989–2003) of the Center for
International Environmental Law in Washington, DC, and Geneva. He currently
is the Managing Partner in the Washington office of Zelle, Hofmann, Voelbel,
Mason & Getty, as well as the founder and Director of the International
Environmental Law Program at American University’s law school, and the
co-founder and Co-Director of the Program on Governance for Sustainable
Development at the Bren School of Environmental Sciences and Management,
University of California, Santa Barbara. He is the author of
International Environmental Law and Policy (with Hunter and Salzman;
Foundation Press, 2002), which has been used in more than 110 universities
around the world. Mr. Zaelke is a graduate of UCLA and Duke Law School.
Stephen O. Andersen
(right) is Director of Strategic Climate Projects in the US EPA Climate
Protection Partnerships Division where he specializes in industry
partnerships, international cooperation, and environmental performance
incentives. Previously, he was Deputy Director for Stratospheric Ozone
Protection. Prior to joining EPA, Dr. Andersen was professor of
environmental economics at College of the Atlantic and University of Hawaii
and has also worked for consumer, environmental, and environmental law
non-governmental organizations. He is the author of Protecting the Ozone
Layer: The United Nations History (with Sarma; Earthscan Publications,
2002). Dr. Andersen has a PhD in Agricultural and Natural Resources
Economics from the University of California, Berkeley.
The Genius-Hunters
The
editorial team on
Industry Genius
were:
Stephen DeCanio (University of California)
Yuichi Fujimoto (representing Japan Industry Associations)
Margaret Kerr (Consultant)
Alan Miller (Global Environment Facility)
Tetsuo Nishide (Japan Ministry of Economy, Trade, and Industry)
Paul Tebo (DuPont)
Michael Totten (Conservation International)
Dick Truly (National Renewable Energy Laboratory)
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