SUSTAINABLE DEVELOPMENT
will not be possible without fundamental improvements in resource
productivity and energy efficiency, the adaptation of material flows into
natural cycles as well as a radical change in production and consumption
patterns. In essence, what is required is not only an ecological approach to
product design but also new marketing and consumption patterns for products
that can satisfy our needs in a more environmentally sound way.
In recent years there has been growing interest in the possibilities of
eco-services to achieve some of these aims. Ecologically oriented leasing,
renting, pooling and sharing, where the emphasis is placed on the sale of a
product’s use rather than on the product itself, offer great possibilities
for innovation and environmental impact reduction. At the same time, there
are opportunities to create new commercial enterprises, produce added value
to production and distribution functions, and therefore create jobs.
Up until now, however, there has been little research about the state of the
art in eco-services, how new services can be developed, what the attitudes
of consumers are to services rather than products and what the consequences
of such a structural adjustment would be for firms.
Eco-service Development
addresses this lack of research, first by providing a comprehensive
inventory and analysis of current eco-services in four European countries:
Germany, Austria, the Netherlands and Spain. It then systematically explores
the options open to market participants, the potential for environmental
impact reduction, potential barriers to eco-services (such as consumer and
producer resistance) and, finally, with what political and legal instruments
ecologically oriented services can best be promoted. The book analyses eight
consumer sectors—washing, cleaning, cooking, entertainment, gardening,
do-it-yourself, mobility and leisure time—from the point of view of both
supply and demand and highlights the optimisation potential and development
perspectives for commercial new use eco-service concepts.
This book is the most comprehensive analysis yet published of how
eco-services are being implemented and how they could best be encouraged and
contains valuable lessons for policy-makers, interested businesses and all
those in the academic community searching for ways to dematerialise the
economy.
In
essence, the book presents the business case for employing eco-services
. . . each section discusses the situation in depth, taking into
consideration such issues as market penetration and environmental relief
potentials . . . What is interesting about the book is its candour: it
details the liabilities and the benefits of eco-service with equal
consideration.
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Contents
Preface
Chapter 1
Introduction
1.1
Eco-services as a collective term for innovative approaches
1.2 Results of implementation to date
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Chapter 2
Research questions and methodology
Chapter 3
Definition of the research topic
3.1
Eco-services
3.2 Service types examined
3.2.1
Use-oriented services
3.2.1.1
Rental
3.2.1.2 Leasing
3.2.1.3 Hire purchase
3.2.1.4 Sharing
3.2.1.5 Pooling
3.2.2
Result-oriented services
Chapter 4
The situation in Austria, Germany, Spain and the Netherlands
4.1
Use-oriented services
4.1.1
Individual use: renting
4.1.1.1 Types
of contracts and conditions
4.1.1.2 State of the art
4.1.1.3 State of implementation of environmentally oriented renting
concepts
4.1.1.4 Summary
4.1.2
Individual use: leasing
4.1.2.1 Types
of contracts and conditions
4.1.2.2 State of the art
4.1.2.3 State of implementation of environmentally oriented leasing
concepts
4.1.2.4 Summary
4.1.3 Joint use:
sharing and pooling
4.1.3.1 Types
of contracts and conditions
4.1.3.2 Legislation
4.1.3.3 State of the art
4.1.3.4 State of implementation of sharing and pooling
4.1.3.5 Summary
4.2
Result-oriented services
4.2.1
Contracting
4.2.1.1
Legislation
4.2.1.2 Types of contracts and conditions
4.2.1.3 State of the art
4.2.1.4 Summary
Chapter 5
Fields of action for property-independent consumption
5.1 Material
flows in households
5.2 Distribution of expenses in private households
5.3 Conclusions
Chapter 6
Analysis of fields of action
6.1 Use of
cars
6.1.1 Forms and
criteria of car pooling
6.1.2 Economic aspects
6.1.2.1 The
car-pooling market
6.1.2.2 Economic viability of car pooling
6.1.2.3 Employment and qualification requirements
6.1.2.4 User costs and the role of the charge structure
6.1.2.5 Size of market potential
6.1.2.6 How can the market potential be tapped into?
6.1.2.7 Conclusions
6.1.3
User-friendliness of car pooling
6.1.3.1
Reasons for using car-pooling schemes
6.1.3.2 Who uses car pools?
6.1.3.3 Satisfaction of car-pool users
6.1.3.4 Profile of potential users
6.1.3.5 When does a driver shift to car pooling?
6.1.3.6 Conclusions
6.1.4
Environmental effects of car pooling
6.1.4.1
Reduction in the number of cars
6.1.4.2 Reduction of mileage covered
6.1.4.3 Choice of car type according to mobility requirements
6.1.4.4 Capacity
6.1.4.5 Increase in diffusion of eco-efficient vehicles
6.1.4.6 Net eco-balance
6.1.5.7 Perspective
6.2 Washing
6.2.1 Forms and
criteria of joint use
6.2.1.1 Two
or more households sharing one or more washing machines
6.2.1.2 A laundrette supplying facilities for doing laundry as a service
6.2.1.3 Washing services offered by private companies
6.2.1.4 Discussion
6.2.2 Economic
aspects
6.2.2.1
Market development and market structure
6.2.2.2 Cost-effectiveness
6.2.2.3 Cost to users
6.2.2.4 Effects on employment and on qualification requirements
6.2.2.5 Market potential
6.2.3
User-friendliness
6.2.3.1 User
groups
6.2.3.2 Reasons for use of a laundrette, and user behaviour: a case
study of Eco-Express laundrettes and a laundrette in Bilbao
6.2.3.3 Acceptance of communal laundry facilities in housing estates
6.2.4
Environmental effects of joint use
6.2.4.1
Comparison of different user types
6.2.4.2 Efficiency potential
6.2.4.3 Reducing the number of machines through intensified use
6.2.4.4 Opposite effects
6.2.4.5 Estimating possible environmental benefits
6.2.5
Perspectives
6.3
Do-it-yourself (DIY), DIY building and gardening
6.3.1 Forms and
criteria of shared use
6.3.2 Economic aspects
6.3.2.1
Market situation in DIY stores
6.3.2.2 Cost situation
6.3.2.3 Employment
6.3.2.4 Market potential
6.3.3 Comfort
and user behaviour
6.3.3.1
Reasons
6.3.3.2 User groups
6.3.3.3 Potential customers
6.3.4
Environmental effects of renting
6.3.4.1
Environmental benefits
6.3.4.2 Opposite effects
6.3.4.3 Assessment of eco-balance
6.3.5
Perspective
6.4 Online
applications
6.4.1 Types of
online application
6.4.1.1
Applications on the Internet
6.4.1.2 Case study: directory enquiries
6.4.2 Economic
aspects
6.4.2.1
Structure of the market
6.4.3 Market
potential
6.4.4 Comfort
6.4.5 Environmental aspects
6.4.6 Outlook for online applications
6.4.6.1
Overall results of the case study
6.4.6.2 Possibilities for the Internet
6.4.6.3 Opportunities for eco-services in the domain of online
applications
6.5 Energy
services
6.5.1 Forms of
shared use of heating and hot-water systems
6.5.1.1
Property relations in residential buildings
6.5.2 Economic
aspects
6.5.2.1
Development of energy and water consumption
6.5.2.2 Energy services offered to households
6.5.2.3 Potential service providers
6.5.2.4 Employment effects
6.5.2.5 Market potential
6.5.3
User-friendliness
6.5.3.1 Users’
values and consumption patterns
6.5.3.2 Individual and shared systems
6.5.3.3 Conclusions from the case studies
6.5.4
Environmental effects
6.5.4.1
Environmental effects of solar boilers
6.5.4.2 Substitution of fossil fuel consumption in Spain
6.5.5
Perspectives
6.5.5.1
Strategies for promoting energy services
6.5.5.2 Advantages of property-independent use
6.5.6
Conclusions
6.6 Renting of
sports equipment at tourist destinations
6.6.1 Forms and
characteristics of shared use
6.6.2 Economic aspects
6.6.2.1
Market and employment situation of sports equipment producers and
distributors
6.6.2.2 Supply and demand for sports equipment
6.6.2.3 Financial aspects from the consumer’s perspective
6.6.2.4 Market potential
6.6.3
User-friendliness of renting
6.6.3.1 Who
rents equipment?
6.6.3.2 User behaviour
6.6.3.3 Target groups
6.6.4
Environmental effects
6.6.4.1
Reduction potential
6.6.4.2 Possible range of shared use
6.6.4.3 Life-span versus period of use
6.6.4.4 Effects of transport
6.6.5
Perspectives
6.6.5.1
Co-operation and additional services
6.6.5.2 User groups and consumer acceptance
Chapter 7
Opportunities for eco-services: outlook
7.1 Two
households
7.2 Environmental benefits on a micro and macro level
7.2.1
Environmental benefits on a micro level
7.2.2 Environmental benefits on the macro level
7.2.2.1 Car
pooling
7.2.2.2 Washing
7.2.2.3 Online applications
7.2.2.4 DIY
7.2.2.5 Skiing
7.2.2.6 Solar boilers
7.3 Consumer
preference
7.3.1
Availability of product or service directly at home
7.3.2 Time efficiency
7.3.3 Living standards and costs
7.3.4 Additional features
7.3.5 Special circumstances
7.3.6 Status symbols and the consumers’ identification with the product
7.3.7 Availability of space at home
7.3.8 Summary
7.4 The service
providers’ perspective
7.4.1 Offering
extra value to the consumer
7.4.2 Size of target group
7.4.3 Organisational change
7.4.4 Investments and risks
7.4.5 Optimal utilisation
7.4.6 Summary
7.5 Framework
conditions
7.5.1 Car
pooling
7.5.2 Washing
7.5.3 Online applications
7.5.4 DIY
7.5.5 Solar boilers in households
7.5.6 Skiing
7.5.7 Summary
Chapter 8
Conclusions and recommendations
8.1
Opportunities from the environmental point of view
8.2 Opportunities from the consumer’s point of view
8.3 Opportunities from the service provider’s point of view
8.4 Outlook
8.5 Framework conditions
Bibliography
List of abbreviations
Author biographies
About the authors
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