Perspectives on Corporate Citizenship Edited by Jörg Andriof


	Perspectives on Corporate Citizenship Edited by Jörg Andriof, Warwick Business School, UK, and KPMG, Germany, and Malcolm McIntosh, Warwick Business School, UK, 332pp \| 234 x 156mm \| Hardback ISBN 1 874719 39 X \| £40.00 US$75.00 \| June 2001
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A NUMBER OF disparate but interconnected forces such as deregulation and globalisation, rapid advances in communications technology and the rise in the power of the consumer and civil society have now combined to bring corporate responsibility to prominence in many corporate boardrooms. In this information age, the ramifications of not addressing best practice in environment, workplace, marketplace and community could range from bad press coverage to complete market exclusion. These are perilous times for the social construct of modern capitalism. In today's society successful companies will increasingly be those that recognise that they have responsibilities to a range of stakeholders that go beyond compliance with the law. If in the past the focus was on enhancing shareholder value, now it is on engaging stakeholders for long-term value creation. This does not mean that shareholders are not important, or that profitability is not vital to business success, but that in order to survive and be profitable a company must engage with a range of stakeholders whose views may vary greatly. If in the past corporate social responsibility was simply seen as profitability plus compliance plus philanthropy, now responsible corporate citizenship means companies being more aware of and understanding the societies in which they operate. This means senior executives and managers being able to deal with a wide range of issues including greater accountability, human rights abuses, sustainability strategies, corporate governance codes, workplace ethics, stakeholder consultation and management. The aim and scope of Perspectives on Corporate Citizenship is to help capture and distil these and other emerging trends in terms of content, context and processes, in one concise volume. With contributions from the creme de la creme of leading thinkers from around the world, Perspectives on Corporate Citizenship will become essential reading for students, scholars and all serious thinkers on one of the most critical issues of our time. Back to the Top With contributions from some of the world's leading academics in this field, the book is a must-read for anyone interested in the changing business environment. Jane Nelson, Prince of Wales Business Leaders' Forum This is an impressive collection of the latest thinking in the rapidly evolving field of corporate citizenship. Jeremy Nicholls, BP Global Social Investment This book is a fruitful contribution to the emerging international discussion on corporate citizenship. Prof. Dr André Habisch, Catholic University of Eichstatt The book brings together an excellent range of material . . . and ought to help companies avoid some major mistakes. Dr David Brown, Arthur D. Little Ltd . . . this book is an essential companion to any person involved in corporate citizenship issues. Dr Miles Watkins, Aggregate Industries Back to the Top Reviews With leading thinkers from around the world contributing chapters, Perspectives will become essential reading for students, scholars, and all serious thinkers on one of the most critical issues of our time. *The InterDependent* Perspectives on Corporate Citizenship should appeal to both scholars and corporate managers seeking practical insight about moral leadership, social auditing, and proactive stakeholder-engagement strategies for improved environmental and social performance. *Environment* Back to the Top Contents Foreword Professor Dr André Habisch, Catholic University of Eichstätt and Managing Director, Center for Corporate Citizenship Introduction Jörg Andriof, Corporate Citizenship Unit, Warwick Business School, UK DOWNLOAD OR VIEW THIS INTRODUCTION ONLINE Part 1: Evolution, Context and Concepts of Corporate Citizenship 1. Integrity and mindfulness: foundations of corporate citizenship Sandra Waddock, Boston College, Carroll School of Management, USA Operating with integrity Firm adherence to a code Soundness and wholeness The integral perspective Operating mindfully Cognitive development Moral development Emotional intelligence 'Good conversation': dialogue as stakeholder practice 2. Corporate citizenship: evolution and interpretation Duane Windsor, Rice University, USA A brief developmental history of corporate citizenship Evaluating the conventional approach to corporate citizenship A proposed theory of progressive corporate responsibilities Summary and conclusions 3. Corporate citizenship: rethinking business beyond corporate social responsibility David Birch, Corporate Citizenship Research Unit, Deakin University, Australia Holistic corporate citizenship The social 'must' Business as a public culture A conceptual framework of corporate citizenship Making a difference Employee and stakeholder empowerment Transparency Accountability Sharing responsibility Inclusivity Sustainable capitalism A triple bottom line Long-termism Communication Engagement Dialogue A suggested charter of corporate citizenship for BP in Australia The way forward Conclusions 4. Global corporate citizenship in a dot.com world: the role of organisational identity James E. Post and Shawn L. Berman, Boston University, USA Corporate citizenship Corporate identity Identity and corporate citizenship Identity in a dot.com world The study Net identity Citizenship patterns The 'glocal' corporation Models Toward dot.com citizenship Impact on corporate citizenship Conclusions 5. Theorising business citizenship Donna J. Wood, University of Pittsburgh, USA, and Jeanne M. Logsdon, University of New Mexico, USA Corporate social responsibility and corporate citizenship Getting to business citizenship in two steps The nature of citizenship From individual citizenship to corporate citizenship The minimalist orthodoxy The communitarian revolution From corporate citizenship to business citizenship The communitarian orthodoxy and the universalist revolution Business citizenship from three perspectives Business citizenship in support of human rights Conclusions 6. Business citizenship outside and inside organisations: an emergent synthesis of corporate responsibility and employee citizenship Diane Swanson and Brian P. Niehoff, Kansas State University, USA Conceptualising two views of citizenship Corporate citizenship as social responsibility Organisational citizenship as employee behaviour Comparing citizenship inside and outside organisations Obvious differences Similarities or shared interests An emergent synthesis Implications for theory and practice Charting a research agenda Formulating guidelines for practical management Maintaining realistic expectations for theory and practice Conclusions Part 2: Governance and Leadership of Corporate Citizens 7. Corporate citizenship as an ethic of care: corporate values, codes of ethics and global governance Michel Dion, Universite de Sherbrooke, Canada Corporate ethics The top ten corporate values Integrity Honesty Justice Equality Objectivity (or impartiality) Loyalty Devotion Respect Prudence Tolerance Institutional ethics and corporate codes of ethics Content analyses of corporate codes of ethics in Canada Social ethics The ethics of international business, global governance and a threefold concept of corporate citizenship The Principles for Global Corporate Responsibility The Interfaith Declaration The Rules of Conduct to Combat Extortion and Bribery The Tripartite Declaration of Principles Concerning Multinationals and Social Policies The Convention on Combating Bribery of Foreign Public Officials in International Business Transactions Summary Corporate citizenship as an ethic of care Working together: struggling for co-operation Hoping together: searching for understanding Living together: respecting basic human rights 8. The moral leader: essential for successful corporate citizenship Archie B. Carroll, University of Georgia, USA Ethics and leadership Management and leadership models Immoral management and leadership Amoral management and leadership From moral management to moral leadership The seven habits of highly moral leaders A passion to 'do right' Morally proactive Stakeholder-inclusiveness Strong ethical character An obsession with fairness Principled decision-making The integration of ethics wisdom with management wisdom Conclusions 9. How Australia's top 500 companies are becoming corporate citizens Mark Glazebrook, Corporate Citizenship Research Unit, Deakin University, Australia Public policy Governance The law Incentives Accolades Imperatives Opportunities Conclusions 10. When multinational corporations act as governments: the Mobil corporation experience Alejo José G. Sison, Institute for Enterprise and Humanism, University of Navarre, Spain Multinational corporations and corporate social responsibility From nation-state to welfare state Contemporary globalisation and its impacts Mobil Corporation (1994-99) and corporate global citizenship Disclosure of information Taxation Employment and industrial relations Environmental protection Financing the arts Science and technology Competition Politics Nigeria Discussion Cues for global governance from the Mobil experience Appendix: Mobil advertorials 11. The world's business: the United Nations and the globalisation of corporate citizenship Jonathan Cohen, United Nations Association of the USA The United Nations and corporate citizenship Phase 1: the awakening Phase 2: engaging Phase 3: networking in the future United Nations and corporate citizenship challenges Conclusions Part 3: Stakeholder Engagement and Social Accountability 12. Partnership alchemy: engagement, innovation and governance Simon Zadek, Institute of Social and Ethical AccountAbility, UK New challenges to old problems Partnership times Describing partnerships Analysing partnerships Building enablers Innovation Knowledge Accountability Strategy Effectiveness Adding it up Partnership-based governance 13. Patterns of stakeholder partnership building Jörg Andriof, Corporate Citizenship Unit, Warwick Business School, UK Towards strategic partnering Engaging with stakeholders A framework for analysing stakeholder partnership building Analysing stakeholder partnership building Element 1: the purpose of partnerships Element 2: partnership pacts Element 3: power relationships in partnerships Element 4: processes of partnership developments Four patterns of stakeholder partnership building Roadmap for further research 14. A comparative study of stakeholder engagement approaches in social auditing Simon S. Gao, Napier University Business School, UK, and Jane J. Zhang, Glasgow Caledonian University, UK Stakeholder engagement Social auditing A comparison of stakeholder engagement approaches in social auditing: case studies Agency for Personal Service Overseas British Telecom The Co-operative Bank Shared Earth Vancouver City Savings Credit Union Stakeholder engagement approaches in social auditing Conclusions 15. Corporate citizenship: What gets recorded? What gets rewarded? Kimberly S. Davenport, BellSouth Corporation, USA, and Patsy Lewellyn, University of South Carolina Aiken, USA Background: research framework Results What gets recorded What gets rewarded? Reported compared with awarded behaviours: how do the principles fare? Company comparisons Conclusions and recommendations for future research Appendix. Search terms: principles of corporate citizenship 16. Processes in social and ethical accountability: external reporting mechanisms Leigh Holland, De Montfort University, UK, and Jane Gibbon, Newcastle Business School, University of Northumbria, UK Some initial considerations Why report? Where to report? What type of report? What to report? Who requires guidance? A model for positioning the organisation Global Reporting Initiative (GRI): sustainability reporting guidelines Towards a generally accepted framework for environmental reporting AccountAbility Standard 1000: social and ethical accounting, auditing and reporting Making Values Count: a quality scoring framework Conclusions Bibliography List of abbreviations Author biographies Index